We’re die-hard fans of coconut oil, so even we were shocked when we found something that trumps it. The new holy grail? Fractionated coconut oil.

How can you get that luscious head of hair you’ve always dreamt of–long, strong and shiny with just the right amount of body and fullness?

For some hair dye is self-expression, a piece of their identity, for others it’s a touch of youth or a new beginning. Whatever it is to you, it shouldn’t be damaging.

The incredibly affordable secret to ultra-hydrated, irresistibly supple, and all-around radiant skin and hair.